12-Item Important Photography Checklist for Clients
You probably have seen some promotion packages (advertisements) in your social media but as simple as they sound, they may come with lots of terms and conditions. Since promotional flyers and e-flyers are designed to outline only the main points in the small space, many of the details won't be included. If something isn't mentioned, that means the quotation may not include it.
If you're hiring a photographer, you may like to clarify the followings with him.
Many photoshoot packages may state "XX number of edited photos will be returned". However, there are many types of photo-editing, which the time and effort required would be very much different - thus the different photography rates.
I classify my photo editing into three categories - basic, advanced and extreme. (1) Basic editing includes exposure and colour correction and enhancement. (2) Advanced editing includes skin retouching. (3) Extreme editing includes adding and removing of items.
Basic editing requires the least time and effort, and thus photographers can afford to quote much lower prices. If the client requires skin retouch, I would make sure the face would look as natural as possible, and even small strands of hair overlaying across the eyes would be removed. Not all photographers have similar working style like me.
Therefore, when a photographer claims the photographs would be edited, do find out more about the type of editing before you conclude that the package is truly worth the money.
Photo editor / retoucher
The person who will be editing your photographs may, in fact, make a big difference.
The actual person who takes the photographs for you likely knows best what need to be edited and will be more detailed. For example, he may purposely lower the entire exposure of the photograph during the shoot to avoid having certain part of the photograph to be over-exposed and lose its details, and he would increase the exposure of other parts in PhotoShop.
Having another person doing the post-production work means a third person will be looking at your flaws closely. If the photographs are of sexy nature, it may be very intruding.
In the worst case, you cannot guarantee the third person is professional enough to not use your photographs for other purposes.
Number of photos
Somehow, many people take quantity into consideration. I stand by my philosophy that quality matters the most. You can have a thousand of photographs from a shoot but another person with just one fantastic photograph will gain the more admiration from viewers. In general, the more photographs a photographer works on, the lower quality they would be; or at least, he won't be able to put in his best effort for all of them.
A photographer will likely take multiple shots, including test shots that are definitely unusable. You can expect to get only one fantastic photograph out of 50 or 100 clicks, especially if you are not a professional and experienced model. It's easy for any photographer to promise you a number of photographs to be returned and give you some unsatisfying work.
There are ways too many factors that would affect the quantity of photographs greatly. For me, I usually tell the client "up to certain number of photographs" so that I don't need to include bad photographs just to squeeze out the number.
Usually, the photographer will be returning you photographs in JPG format (no RAW file/photograph) of a certain resolution that will be good enough for your social media and probably small prints. You should opt for the highest resolution available, in case you will need to print them out in future, even if their current purpose is to be served for web viewing only.
For higher resolution photographs, more flaws will be revealed and thus the photographer may have to handle it right during the actual shoot. For example, the photographer may have to try to keep the ISO low to reduce noise on the photographs. Higher resolution files will also take longer time for the editing software (eg. PhotoShop) to load and thus if the client doesn't need extreme high resolution photographs, the photographer can work faster with lower resolution photographs during post-production. Besides, smaller resolution means less flaws will be revealed and thus less editing work will be needed. Lastly, larger resolution images means larger file sizes and thus requires both larger storage space and longer time for transferring.
Many photographers would state "high resolution" but give no detail. Do note that every photographer has different naming for the different sizes of resolution.
I personally have my own range of resolution:
- Low resolution (Longest side at 320px + 72 DPI) - for sample (may be embedded with watermark).
- Web resolution (Longest side at 800px + 72 DPI) - for web use mainly.
- Standard resolution (Longest side at 1024px + 300 DPI) - for professional web use and standard prints.
- High resolution (Longest side at 2048px + 300 DPI) - for professional web use and medium prints.
- Premium resolution (Longest side at 4096px + 300 DPI) - for professional web use and large prints.
Professional VS natural light
A photographer with professional lighting can do more than a photographer who doesn't have. Natural light can be very nice but it has many limitations.
However, with professional lighting equipment, it also comes at higher prices.
The booked duration may include setting up of equipment and travelling in between locations.
It takes time to set up professional lighting and travelling within different parts of the location will take up time as well. Therefore, if you have booked two hours of shoot, don't expect you will get exactly two hours of shoot.
If you're not a professional model, you'll likely require more time to get good photographs for a portrait shoot.
Due to these factors, I always advise clients to book at least two hours of shoot.
Early or late hour shoot
Similar to some other trades, if you need the service during the non mainstream working hours, there may be surcharge. This may apply to locksmiths, cab drivers, hair and makeup artists (HMUAs) and even clinics.
Having to sleep late or wake up early can be damaging to both physical and mental health; and thus should be compensated. For certain professionals, such as photographers, travelling in the early morning or late at night would also require taking cabs with a surcharge.
In general, if you need a photographer to start the shoot before 7.30am or end the shoot after 10.30pm, do be prepared to be charged an additional cost.
Well, some photographers do state that they don't charge extra, but they probably have factored it into their packages.
Shoot on a public holiday
It's clear-cut that working on a public holiday, just like the non mainstream working hours, would cost more. However, it depends on individual photographer whether he values his day off.
Selection of photos
The photographer will filter and select the photos, unless otherwise, agreed before the shoot. This will speed up the delivery of the photographs a lot. Therefore, if you trust yourself more than the photographer, do voice up during the discussion with him.
Speed of delivery
You're very likely not the only client of the photographer. Logically speaking, he should be working for five days per week and eight hours per day, not 24/7. He has his other commitments and he requires resting. Therefore, do give your photographer more time if you want him to put in his best effort to edit the photographs for you.
A popular photographer may take months to return you the photographs because he has many other albums to work on. A hobbyist who doesn't do any editing can probably return you everything on the same day.
Therefore, if you need the photographs urgently, you have to check with the photographer who may have to charge you extra for express delivery of photographs. It's subject to his availability though.
All photographers will need to post new work on his social media/ portfolio regularly to let his potential clients that he's still doing photography and also to showcase his most recent shooting style. If a photographer is posting all his work online, it demonstrates his confidence in the quality of his work, which means he's always putting in his best effort for his clients. On a contrast, if a photographer is simply snapping photographs just for the sake of getting paid, he won't feel comfortable to showcase his unsatisfying work online.
By default, the copyright of the photographs taken by a photographer belongs to him, although you're paying him to photograph you. Most photographers don't highlight this because (1) it's a general knowledge, (2) it may be too overwhelming (too much detail) for the discussion and/ or (3) it may turn away some potential clients.
For clients who aren't comfortable with their photographs appearing on my social media or/ and portfolio, I would either (1) reject working with them or (2) quote them a higher photography fee to compensate for my time that I would have used to create more art work that would generate interest from more potential clients.
Most clients would be using the photographs on websites/ APPs, including social media profiles and dating profiles, which might be cached by search engines or screenshot/ downloaded by a third party without consent. Some clients might be sharing the photographs privately with their loved ones or friends, who might then re-share the photographs privately or publicly, with or without consent. Thus, I would advise everyone not to take any photograph that he/ she is not comfortable of being seen by anyone else.
Every photographer has different working styles. Do read through his service agreement in case there's any miscommunication; don't make any assumption. The information inside may also help you to understand and thus able to cooperate with him to produce better photographs.
You may be interested in:
- FAQ: How to hire a professional photographer in Singapore
- What makes a photographer professional
- How to judge a photographer
- Misconceptions and myths in professional photography
- Why can't professional photographers take up cheap jobs
- Casual portrait photoshoot photographer in Singapore
Page last modified on Sun, 01 August 2021